Toys “R” Us is playing with artificial intelligence. The company recently revealed a new advertisement developed by using Sora, which is OpenAI’s text-to-video tool. The spot features a portrayal  Toys “R” Us founder Charles Lazarus as a child while he comes up with the idea for the brand. The commercial premiered at last week’s Cannes [[ Can ]] Lions Festival in France. Do you think it’s creepy?